Experts In the House

Published November 15, 2010 by Elisabeth Jordan

Wednesday of this week, we're having Ad and PR agencies into the office to hear Steve Zipkoff (he’s directly behind the Value Menu for Taco Bell) and Giovanni Gallucci (Social Media expert) talk about the latest in providing client delight and in social media, respectively. 


Zipkoff also coined the phrase "We do chicken right" for KFC.  This man is a genius at reaching customers.  Hence the reason he's branded himself as someone who teaches people how to provide customer delight.  His lecture circuit coming up includes stops in Barbados, Trinidad, French Guadalupe, Panama City, and Jamaica ... and even though we’re far from the Caribbean, he’s making a stop at You+Media HQ.


Speaking of Gallucci, the proof is in the pudding … let me explain.  Right now, open a new tab in your browser (yes, you) and type in "social media expert". 


Are you finished?  So now you know who comes up first.  Gio does all this organically, meaning it is unpaid.  We at You+Dallas have the privilege of working with Gallucci daily.  He also works for our clients to make them rise to the top of search engines.  Did you know that 80% of people don't go past the first page of results on a search engine? And that’s what Gio does best – he helps you show up on this first page.


So, if you’re driving downtown on Wednesday and smell barbeque, it’s probably coming from our office, where Smoke has catered lunch for us.  We’re going to have some fun give-aways too.  And, if you want to learn more about Zipkoff’s brilliance, buy his book by clicking here – entitled “The Seven Stages of Successful Unemployment … From Hell to Halleluiah!” – what an appropriate topic in today’s economy.


See you Wednesday!